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Get Your Head Out Of The Sand

Get Your Head Out Of The Sand

Sue Irons explains why a DIY attitude to investing in property will not equal success.

By: Sue Irons

1 July 2018

I am sure that you have all heard the saying “your current results in life are a direct reflection of the standards you are willing to accept or tolerate”. Depending on your current situation, you may not like reading this and even find yourself coming up with reasons why your situation is different and therefore allows you to justify your lack of success.

However, the harsh reality is this, you are in control of your life; the choices you make and/or don’t make create the outcome you now have. So, if the current results of your investing do not reflect the results and goals that you desire, now is the time to review what you are doing and adjust accordingly.

Here’s a tip – hard work is not the key. Effort does not equal success. I was talking with an investor recently who was complaining about the lack of growth in his portfolio and how he wasn’t any better off now than when he first started purchasing property, almost 10 years ago. Sadly, the reason for his lack of success was very, very clear and he knew it, however that still wasn’t enough for him to take the required action.

This simply tells me that his goals and dreams aren’t in reality that important to him. If they were, he would have taken action.

Strategise For Success

Creating a successful financial outcome from investing in property is actually not that difficult. The reason why so few investors achieve the results that they want is far more about their lack of skill, knowledge and experience. This coupled with a typical Kiwi DIY approach, results in a mediocre outcome and a financially limited retirement.

‘The reason why so few investors achieve the results that they want is far more about their lack of skill, knowledge and experience, coupled with a typical Kiwi DIY approach’

If your goal is to create enough income to support the lifestyle that you desire, (without limiting that to the income from a couple of rentals, which is simply replacing your day job with your tenants as your boss) then you need an investment strategy that is based on your personal circumstances.

I can almost guarantee that you will get what you aim for, whatever that may be, so you might as well aim high.

Time is NOT on your side; you need to start NOW to give yourself a decent chance for your portfolio to grow in value and for you to work through the acquisition, consolidation and lifestyle stages of your portfolio.

I meet with so many people who have their head in the sand, somehow thinking that it will all work out okay – but this “ostrich” approach to their future is very unlikely to create the results they desire.

So, how to ensure success? It’s actually pretty simple: Focus on your goal. Establish a strategy that is based on the best use of your capital – taking into consideration the other key aspects: time, market conditions, skill, risk, experience and knowledge.

This is not a one-size-fits-all model, however by following a strategically thought out process, we can create a financial blueprint that will provide you with the direction and key activity markers to secure the financial outcome you want.

Most people see the sense in taking their car to a mechanic, as they wouldn’t take the risk to themselves and their family of driving a vehicle that is unsafe. This being true, why on earth would you adopt a DIY attitude to your financial security?

We work with our clients to create an individualised investment strategy, and then support them as they implement that process. If you would like a WOF on your financial future and to discover how to accelerate to the next level, then book to come along to one of our FREE property investment nights.

Sue is the Head of Education and Director of Postive Real Estate (NZ) Ltd and also one of NZ's leading experts with a diverse knowledge of all aspects of property investing. Sue spent the last 15 + years immersed in the property market. Sue speaks at and runs many property events and has mentored many of New Zealand’s leading investors. Sue works with her investing clients to assist them to grow and enhance their portfolios, whilst keeping her eye on their end goal – financial freedom and choice. sue.irons@positiverealestate.co.nz

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